Graphics

04 Blueprint grid

The blueprint grid comes from technical drawing. It stays visible in our pieces and shows there is method behind what we deliver.

On top of the grid, color blocks mark stages and guide the eye. Each block takes up one or more whole modules.

Think of blocks as project stages: validate, design, build and ship.

Avoid loose blocks unrelated to the copy. In full-bleed photo pieces, the grid steps out: the photo is the background.

04 Grid and composition

Compositions can range from simple to dense. Keep the grid consistent: mixing random module sizes breaks the rhythm.

Avoid checkerboard grids and don't let blocks compete with the content.

Use the grid to build flexible compositions that still feel like the brand.

04 Blocks and color

Blocks use solid colors from the palette. No transparency, shadow or gradient inside a block.

Never use white blocks on white backgrounds: they disappear. White only goes on dark backgrounds or photos.

On dark backgrounds, rose is an accent: one rose block per piece at most. On light backgrounds, it takes over turquoise's role.

Don't place the logo on a rose block.

04 Blocks / application examples

Blocks over photos and on color backgrounds add emphasis and lead the eye to the message. When a photo is already busy, keep blocks to the edges.

In documents, blocks mark the start of a section and the corner of images. That keeps the hierarchy without cluttering the page. Scanned paper scraps can come in as collage, slightly tilted, to mark a label.

04 Blocks / case cards with photos

Case studies and testimonials appear on cards with a black and white photo, the client's name and an industry tag.

Group one to six cards, depending on the format. More than six makes it hard to read.

Use only the approved backgrounds: nocturne, signal blue and turquoise.

04 Markups

Markups are circles, lines and tags that annotate a piece the way a reviewer marks up a blueprint. They show process and decisions.

Use a 5 px stroke in the background's highlight color: turquoise on dark, rose or signal blue on light. No fill. The tag always sits at the end of the line.

The highlighter yellow, from the color wheel, can underline a word.

04 Markups / application

Markups work well on process photos: hands, screens, sketches and work tables. They tell what was being decided at that moment.

Use three markups per piece at most. Photos with clean backgrounds help legibility.

This style is for behind the scenes, case studies and process content. In institutional communication, keep the piece clean.

04 Provenance strip

The strip is Squad22's process signature. Every piece shows where it came from: number, date, who made it, where AI came in and which version is live.

In 2027, when any image can be generated in seconds, showing the process becomes proof of work. The strip does that without a speech.

Use it on every post, proposal and document. It sits in the footer, aligned to the margin.

Fields

no.: the piece's sequence in the year.
date: month and year of publication.
author: who signs the work.
process: in one sentence, where AI helped and where a person made the call.
version: how many iterations until publishing.

Always lowercase, Montserrat Bold, 22 px in posts.

04 Photography

Squad22 photos look like they came out of a photocopier: black and white, high contrast, visible grain.

What to shoot: people actually working, hands, screens, sketches, tables covered in paper. Top-down angles and monitor light work well.

Avoid stock photos of people posing, handshakes, people pointing at blank screens and any color filter.

In the piece, set saturation to zero and contrast between +25 and +35.

04 Icons

Squad22 icons are line icons with rounded corners and a constant stroke. They explain and support the content, never decorate it.

Always use the icons from the Figma library, colored with a palette color. Don't hand-draw icons or use typographic characters instead.

To emphasize a topic, place the icon on a color block: turquoise for websites and product, signal blue for systems and AI, nocturne for brand.